Xcel Energy

  • Brand Identity

    Brand Identity

    Xcel Energy contracted us to develop a brand that would represent new energy and take them into the future and beyond. The approach was to use a more abstract representation of energy over literal symbolism such as lightning bolts or gas icons.

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  • Business Papers

    Business Papers

    We applied the new brand to pocket folders, document carriers and business papers.

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  • Vehicle Graphics

    Vehicle Graphics

    Our goal in applying the new brand to vehicle graphics was to create an immediate public recognition for Xcel Energy.

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  • Corporate Signage

    Corporate Signage

    Application to the corporate offices had to work with other anchor tenants and maintain the brand identity.