• Brand Identity

    Brand Identity

    3T needed an identity that spoke more to the products they manufacture: Cycling components. We presented them with an option that, like their products, suggests streamlined, optimized, and "wind-tunnel tested" movement.

  • Business Papers

    Business Papers

    The letterset we presented carried with it a sense of minimalism, as though everything unnecessary was stripped off in the extreme interest of performance.

  • Website and 3T Ride

    Website and 3T Ride

    Beyond just conceptualizing the look of their website, we also provided a social networking concept called 3T Ride. This would be available as a smartphone app capable of tracking a user's cycling endeavors and sharing those stats with friends.